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Kopparberg Fruit Lager Lemon & Lime beer 8x500ml bottles

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About this deal

In June, 2013, Kopparberg Brewery and SABMiller entered a global distribution partnership. SABMiller, which is one of the world’s leading brewers, will distribute Kopparberg Cider where Kopparberg does not have an existing interest. The first SABMiller operation to sign an exclusive local distribution agreement with Kopparberg is Australia. 2013 – Entrepreneur of the year If you are a licensed outlet with Kopparberg kegs, you may be eligible for reimbursement on the excise duty paid for the remaining liquid. Per current Government guidelines the duty reclaim process will apply to all best before expiry dates up to and including 4th July 2020. Dark Fruit has been created to recruit shoppers to the everyday cider segment by tapping into the burgeoning interest in flavoured cider.” Porter at Heineken says: “We work closely with retailers to ensure ranges and displays offer hassle-free shopping.

A local newspaper told the story about an empty little brewery. It caught the eye of Peter Bronsman as he sat in his Gothenburg office. The article fueled Peter and his brother Dan-Anders’ lifelong ambition to own and run a national champion brewery, so they bought it and hired 12 local people to get things started. 1988 – The precious water Targeted at 18-34 year olds, the brand also plans to promote the new product at festivals this summer. Retailers will be able to promote Fruit Lager in store with PoS. Following the success of Kopparberg Gin, Kopparberg Vodka i various flavors were launched. 2019 – Kopparberg Gin Calder at Kopparberg agrees. “As fruit cider attracts made wine duty, and we import it from Sweden, Kopparberg has a premium price, which consumers are will- ing to pay,” he says. For, while microbrewers across the land have been experimenting with fruit and other flavours in their beers, among cider producers it seems to have become almost compulsory.By 2006-07, Kopparberg started replacing Magners and Bulmers asthe drink of choice for young adults then, as pear cider’s fortunes plummeted and fruit cider came to the fore, Kopparberg emerged as the dominant force in the category. One of first actions was to brush off the brewery’s sweet cider recipe and reintroduce it to the Swedish people. This resulted in a major push for cider’s popularity all over the country, and a turnover of approximately € 14 000 000 this year. 1995 – The Fire

On the contrary, it devalues it and runs the risk of appearing to be very similar to what happened with alcopops. We wanted to position ourselves apart from both the low-abv fruit lagers and the traditional craft fruit beers that are lower-abv or heavy and ­full-bodied,” he said, adding the newcomer’s alcohol volume reinforced the drink’s “premium positioning”. Sales director Luke Wade says: “Consumers are much more open to repertoire drinking these days and a high percentage would choose to drink cider on a number of different occasions, not just exclusively during the summer.Kopparbergs Bryggeri was re-established in 1994, when Peter Bronsman and his brother Dan-Anders Bronsman bought the old brewery in the town of Kopparberg, Sweden. 36 regional brewers originally founded it in 1882. Kopparberg is now sold in more than 30 countries and is the world’s best-selling pear cider. Kopparberg is listed in Sweden on the NGM Nordic MTF. KOPPARBERG TOWN h is, before then moving on to the next when that one no longer excites them,” Chevallier Guild adds.

Kopparbergs Bryggeri was established in 1882 in Kopparberg, Sweden. 36 craft brewers joined forces to what today still remains as Kopparbergs Bryggeri. Generations of local families have worked for the brewery and our people will always be one of our keys to success. When Bronsman took over in 1994, there were six members of staff. One retired, another quit, but four are still there. They have watched the brewery grow and grow and grow. When they go on holiday, to London or Greece or Spain or Thailand, staff and others from the area see people drinking the cider that bears the name of their tiny hometown in central Sweden and are liable to swell up with pride.

Alcohol-Free Strawberry & Lime Cider

The cider category has experienced phenomenal growth over the past three years and most of that can be attributed to modern flavoured ciders,” says Porter. Created by the talented brewers at Kopparberg’s Swedish Bryggeri, Kopparberg Fruit Lager will be available in a new, zesty Lemon & Lime flavour and is the perfect ‘scandi-cool’ alternative for summer social occasions.

Bulmers has built steadily after arriving late to the now-passé over-ice phenomenon created by Magners, juggling popular permanent lines and heavily supported limited editions. Porter says the new ciders bring “genuine news and excitement to the modern cider category by appealing to shoppers and fulfilling their need for experimentation”. In a bid to become “the most preferred and loved alcoholic drinks brand in the UK”, Kopparberg is launching Fruit Lager Lemon & Lime.

Naked Apple Cider

It has avoided the flavour conveyor belt and only launched genuine innovations at carefully chosen times. For example, consumers are becoming more health conscious and opting for lower calorie drinks, so it recently launched 25cl cans of Raspberry, the second variant in its low-calorie Light range. A demand for sharing occasions is another consumer trend, so it launched 75cl bottles of 7% abv sparkling rosé, to be enjoyed in wine glasses or flutes, in a bid to capitalise on the growthin the sparkling wine category. This SKU performed impressively in Asda, where it was initially sold exclusively, and has now been rolled out across the wider off-trade. Copping agrees the fruit cider opportunity isn’t just for the summer. “There has certainly been a trend towards more exotic flavours in many different categories,” she says, “which is why we’ve brought out Passionfruit this summer, but I think we will see more autumnal and winter ciders enter the category in the future.” With producers continually throwing another fruit variant into the mix for what seems to be just for a new launch’s sake, this does not add any value or breadth to the category. This summer, experience the refreshing, crisp taste of Kopparberg Fruit Lager, a delicious new drink which bottles Kopparberg’s premium fruit flavour in a lager for the very first time. In 1994 the brothers Peter and Dan-Anders Bronsman finally got the keys to the brewery. 2014, 20 years later, the turnover has gone from 0 to 2 400 000 000 SEK. 2013 – Global distribution partner

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