Posted 20 hours ago

Jatt Life Vodka

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Ellis is the former commercial director for Pernod Ricard UK, whose brands include Jameson and Chivas whiskies, Beefeater gin and Martell cognac, and during his 16-year career at the firm he drove it to its highest-ever market share in the off and on trade channels.

Sunny and I are both hugely ambitious and we’ve got some really big plans to establish Jatt Life among the top brands, so to get these awards at this stage is a wonderful achievement.” Jatt Life has also taken the number of employees up to 10 with the appointment of a host of new staff including operations director Mini Uppal, sales director Raman Dhillon and marketing director Juggy Dulai. I want to celebrate women. I feel it’s my duty to celebrate women, and my girls are my absolute badges of honour.Ellis said: “As soon as I met Baz and Sunny and listened to their plans for Jatt Life I felt that I wanted to be involved because their ambition to shake up the vodka market and make it known right across the world is incredibly exciting. It follows earlier success in Spirit Business’s Whiskey Masters 2021 competition, when Jatt Life’s Irish whiskey came away with a Gold Award in the Blended Premium category.

Sunny with husband Baz and their four daughters; Nimran, Harnam and twins Avnee and Amree (Image: Copy Media) Earlier this year Jatt Life, which produces four different flavours of vodka alongside its whiskey and its own pink gin called Jatti Gin, moved into its own 15,000 sq ft facility in Kingswinford, which will allow it to bring its entire operation under one roof.I will never let my girls hear any of that. I don’t want them to believe that they’re the inferior sex because they’re not, they’re absolutely equal. Baz is very passionate and knowledgeable about his product and it’s very good quality, and I’m always happy to support local West Midlands brands because it helps the whole area to do well. Baz and Sunny Kooner, owners of Jatt Life, based in Kingswinford, described the accolades as the perfect reward for their hard work and ambition and a huge first step towards establishing themselves as a major brand in the drinks industry.

Jatt Life, which employs 20 people, currently sells its products across the UK as well as overseas in Australia, Canada and New Zealand, with more export destinations in the pipeline for next year. All the negative comments I have ever heard are from women, not because women don’t support each other but because of that conditioning.Jatt Life was launched last year and hit the ground running, selling 100,000 bottles in its first year alone, despite the closure of bars and restaurants due to the pandemic. Fifteen months on, Jatt Life’s five-time distilled French grain vodka is now available in a range of three varieties, while it also sells its own blended Irish whiskey and a pink gin called Jatti Gin.

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